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Why do we wear Suits?

The Why Factor

CHAPTER

The Evolution and Significance of Suits in History

Exploring the rich history of suits, this chapter spans from the 17th century to the modern era, highlighting their evolution from vibrant and luxurious attire to symbols of modernity and status. It touches on the societal shifts that influenced men's fashion over the centuries, including the Great Masculine Renunciation and the peacock revolution of the 1960s. Additionally, the chapter features insights from a renowned designer on reimagining and redefining the traditional suit for a contemporary audience.

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