"I won't be able to sleep tonight with the knowledge that kids are more likely to have an ultra processed food as a part of their daily diet than a fruit or a vegetable on any given day," he says. "We've been persuaded societally, like, oh, apple juice, fantastic orange juice. But the amount of sugar in there is absurd." He adds: "The problem I think that you've just identified really beautifully is that we are just swimming in this water without thinking that it's water"