2min chapter

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E170 - Courtney Black: The Story I Haven't Told About My Fitness Empire

The High Performance Podcast

CHAPTER

How to Be Authentic in Your Business

I think there's been studies on this. I remember reading one about a guy that went into a sort of gang culture, like drug dealing. And he was looking at some of the characteristics of drug dealers were actually similar to CEOs in terms of you had to be identify your market. We need to understand the contact to be able to harness it to our advantage. Because actually, if you look at what she's done, the impact that she's had, it's all about connection. It's about connecting to people who need someone to help them and guide them and drive them through.

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