4min chapter

Idea to Startup cover image

Startup Practice

Idea to Startup

CHAPTER

The Status Quo Bias in Startups

When everything goes remote, we try to just recreate that status quo. What's the happy hour for? What are we trying to do? What problem does this solve and is this the best way to solve it? Entrepreneurs have a tough time with status quo bias because eventually the answer will look absolutely nothing like Zoom happy hours.

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