Mastering Market Analysis in Game Development

This chapter explores the crucial role of market analysis for game developers preparing to pitch to publishers, highlighting key objectives such as securing funding and crafting effective presentations. It discusses the importance of understanding competition, target audiences, and how various game design elements, particularly in 2D and 3D, influence mechanics and aesthetics. Additionally, the chapter provides valuable resources for indie developers to conduct market research on a budget, emphasizing the integration of player feedback and market trends into successful game positioning strategies.