Do You Have a Brand?

I always believe that if you can't share what you're doing on selling on Amazon, then you're not doing it right. You need to be building a brand, you need to moat around it. And most people don't want to put in the hard work, right? They just want to like go put up some half-assed product and compete against you. That's not going to have as good of a following. Those are the brands that people aren't as interested in buying or whatever. It definitely keeps me up way more at night.