Prior to Wharton, Andy had spent more than five years in the nonprofit sector at an organization called Vision Spring. He met a doctor who had this amazing idea to train low-income women around the world to start their own businesses. Neil would go on to set up Vision Spring programs throughout the developing world.
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.
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