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114: Christian Swann on using goals effectively

Supporting Champions

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Is the Smart Acronym Getting Traction?

The popularity of the smart acronym lies at its simplicity, its usability. It got a lot of credibility by being developed in organizational settings and being applied in really big companies. I think traditionally we have had a bias to look at what is happening in industrial psychology and organizational psychology and assume that they must have it figured out. So if it's working for them, we'll do the same. The evidence isn't saying that what we've done has been terrible and we should abandon it. But there's more that we can get out of it by improving how we go about it.

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