How to Use Push Notifications to Increase Open Rates

It depends on what your app is designed to do. If it's a fitness app, it's a calorie counter app, right? Like I have an app that it's like, I try to do so many pushups a day and I get a notification if I haven't signed in and did my pushup a day. That's a little less useful than, hey, you signed up to do 50 pushups aday. So if you could really say, hey, the user wants that notification, they've asked for it. And then if you want to blanket how to get people users engaged, well, send them a push notification. It works.

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