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90- WeWork - Business Design Teardown
d.MBA
The Rise of a Co-Working Company
I was wondering, because you mentioned how they'd used, use the strategy of moving into other areas of people's lives in order to be seen as a tech company. I can't believe we got to the 23rd minute and nobody said their tagline, which is they were there to elevate people's consciousness. That was kind of the vision. So that was basically the pitch to investors. Yeah. This is not just a space, but it's a soul that generates a lot of value. But obviously. They don't want to compare that to other co-working providers like IWG.
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