Content Marketing isn't a Campaign
The Unofficial Shopify Podcast
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I Love That You View Your Social Media Strategy Like Your Reality Show
I love that you view your social media strategy as our reality show. I heard someone else a couple years ago say all brands, the successful brands today are viewing themselves like TV stations. And those are the brands online that really do well. We want to build that. We're just, we're just not there right now. It doesn't benefit us to have someone watch our thing once and then walk away. Another failure of ours in business is, yeah, man, we struggle manufacturing. You know, building a chocolate factory has been the hardest thing for us.
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