The Power of Brand Leadership w/ Marc Speichert, Four Seasons Hotels & Resorts
Marketing Vanguard
00:00
The Importance of Guest Muscle in Marketing
What is marketing from your vantage point given all of your various roles and frankly, the diversity of oversight that you've had? What does marketing need to do to be respected and supportive in companies as we move forward? You know, obviously, our world is changing so dramatically. And I think it's based on all the different companies that I've been to, building that, you know, guest muscle has always been part of what we've been doing.
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