281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
GTM Live
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How Do We Capture Demand?
Every company over spends here by somewhere between, honestly, around five to ten x. And all that money flows through into gogl's pockets. Google makes more than one million dollars per employee profitable their search business is. So when we we we need to look at what should we be spending to appropriately captured demand.
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