5min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

154 (Sell): Pushing pipeline by selling value deposits, not features (Kyle Norton, SVP Sales & Partnerships @ Owner)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

How to Handle Emotional Oppositions

There's two types of objections you're going to get hit with. Logical and emotional objections. The framework I give to my team is called NASCAR. Notice, acknowledge, sidestep, continue, ask a question, real talk.

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