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£25m Rev and 7 Years In The Ecom Game - Wins, Losses & Lessons - Matt Kelly | The Midnight Pod Ep 57

Matt Kelly | The Midnight Pod

CHAPTER

Is It Better to Hang Around With People That Aren't Viral or What Have You Got?

I think it's definitely better to feel like a small fish in a big pond like Sephi-4 than feel like you're winning everything. You probably should try and normalize like a hard level of success at least hang around with people that are actually doing it not just fronting I'm talking about it. Don't do it yourself get an agency and focus on creative how the fuck could you find a good agency? It's very hard so experience is one thing, make it performance incentivize otherwise they're just going to rinse you on a container and they give aFuck yeah most won't do that to a new brand because you don't have enough scale but yeah it's difficult

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