Artists vs. Soldiers in Innovation

This chapter explores the essential distinctions between artistic and operational roles within innovation, focusing on the need to manage both creatively and strategically. It highlights historical examples, such as microwave radar technology's impact during WWII and the strategic decisions of Sam Walton and IBM, to illustrate effective role differentiation. Emphasizing the manager's crucial role in facilitating idea execution, the chapter advocates for nurturing both creatives and operators to foster a productive organizational environment.