The Gist List Live w Ethan Strauss
The Gist
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The Intersection of Fame and Branding in Women's Basketball
This chapter explores the dynamics of popularity and branding in women's basketball, centered on Caitlin Clark's rising fame and its implications for corporate endorsements. The discussion highlights the influence of race and societal perceptions on marketing strategies, emphasizing the contrast in corporate behavior between brands like Nike and Gatorade.
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