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99: The Last Detail with Jason Fried

Thoroughly Considered

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The Date Window on a Watch

The date is at one o'clock, which is highly unusual. There's actually a frame between the digits,. And a squared off frame, which is like nothing else is square in this one. Yet it just works so beautifully. It fits and yet doesn't feel overpowering necessarily. Most watches it ends up at three because if you need to add a date to a watch, that's where you put it.

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