Using Self Report Attribution to Capture Qualitative Market Feedback

James logan: I think implementing self report attribution right is key. Having a mechanism to share that, i would say, also looking at your social anddigial teams can capture that qualitative insight from social mensions. Demand captur r is much easier to track. But the brand work and the demand creation, you have to find some ways to just give the team these leading indicators are going to lead to these lag measures over here in demand capture.