207: The Still Escalators of Doom
Dear Hank & John
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Is Target Really a Good Idea?
John: I like this idea for a target, when you're shopping on line to go store pickup, to have the option to add a cold bottle of soda or water a check out for your drive up order. That would actually earn target a million dollars if they did that? It might. And it also dovetails nicely with my incredibly strong desire to have a deeper brand relationship with target. Because right now my relationship with target mostly goes one way, specifically, me going to target.
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