How to Develop Thought Leadership Without Being The Expert
B2B Growth
00:00
The Impact of Thought Leadership on Marketing
Gartner referrals have been incredibly impactful for our business to the tune of seven figures, right? So you're doing the first step by getting your internal subject matter experts. You're then creating thought leadership content that way through the process we just talked about. And are you taking like the best pieces from that and pitching those to Gartner? That's a super important piece. If you're not looking at that revenue metric, then you're missing a big piece of this.
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