23min chapter

Every Audio Essays cover image

The Rise and Fall of Steve Jobs’s Greatest Rival

Every Audio Essays

CHAPTER

The Rise and Fall of Osborne Computers

The chapter vividly portrays the journey of Osborne computers from grand unveilings and rapid expansion to financial crises and bankruptcy. It showcases Adam Osborne's innovative marketing strategies, successful product launches, and the eventual downfall due to managerial mistakes and the Osborne Effect. The narrative delves into the company's rise to success, challenges faced, and the lessons learned from their tumultuous trajectory in the tech industry.

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