Option Alpha was that safe space where you could ask questions and get responses. Over time, it basically evolved into an area where I saw people starting to have a real need for education. What we've effectively done over the last 10 plus years now is done that basic cycle. All the revenue that we take in, we spend almost no money on ads. And so every dollar that we make, we just reinvest that in a better technology, better research, and then we just push that back up to the community.

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