Specificity Beats Virality for Sales

A full content calendar can keep you busy without bringing you any closer to a customer.

Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered, and why consistent content still fails when the message is disconnected from the customer.

If your content is not producing results, it may be time to revisit who it is actually for.