If you're stressed, then what happens is that it will completely shape the frame that you're adopting about the audience. And your body language is also going to tell a lot of variability to persuade as we all know. So go to bed early and don't sacrifice on sleep. If you're not had a good night's rest, guess what? Your brain chemicals are going to be such that you aregoing to be risk-averse. You'll then adopt a frame of mind where your brain is already thinking about failure. That's the wrong state to be in.
In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra footage from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.
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