How to Sell the Merch Bro

"I'm not stupid enough to ever create a hierarchy of my favorite bands favorite songs. Especially when the founding member and songwriter of my favorite band who wrote those favorite songs is sitting in front of me and throw back zero hoodie," he said. "That's one moment where you like, okay, get it. And then it's like that great Quaylo book, The Alchemist, right? You got to go back and you got to dig under the tree."