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How to Identify Your Own Mission
I used to go on the road a lot and sell the brand. I really got sick of doing it. This is what I'm selling and this is the price. And actually, people need to realize that that's not what you do. As soon as you start doing the hard sell, I think they switch off. It's about inspiring them and then allow them to find the brand for the product - rather than you telling them this is inspiring you.