Making Markets with Prof. Scott Duke Kominers (HBS) & James Currier
The NFX Podcast
00:00
The Importance of Imagining a New Marketplace
The advantages have to be great enough to overcome that resistance, right? Like I can swap in a new type of shoe because it's clear to me that that shoe is better. But if I'm going to sell my car through a new platform, I have to believe that buyers will be convinced to join this platform. So I have to sort of foresee this different behavior and imagine that the marketplace is creating enough value for those buyers to bring them on. And there, meanwhile, wondering the same thing, but rephrased as a question of human behavior.
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