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How to Pressure Test Your Ideas to Make Them More Interesting
"You have to have feedback on YouTube. It's just you cannot do this on your own," he says. "If impressions aren't what I want, I'll change a thumbnail and I'll quickly learn that the community reacted to that" He has three different packaging styles: one for each of his avatars. 'I've flipped out the thumbnail, put one word in it. It's now starting to move a lot quicker'