The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Campaign Trend Podcast
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How to Buy Hulu Ads on Multiple Platforms
The walled garden idea is that if you want to buy Hulu ads, you have to go to a representative from Hulu or go to their self-serve platform. Whereas with programmatic buying, you can buy across different publications, different platforms from from one interface. These these streaming platforms are no longer lost leaders for for the big big brands that run them. It's just gotten so much more complex.
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