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Bloomberg Businessweek Weekend - December 2nd, 2022
Bloomberg Businessweek
TikTok's Viral Challenges Are Luring Young Users to Their Deaths
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TikTok's viral challenges specifically the so-called blackout challenge are luring young users to their deaths. Bloomberg investigative reporter Olivia Carville reveals how the company behind the most popular app in the US is responding to these horrifying cases. She spoke to more than two dozen current and former trust and safety insiders to get a sense of what happens at TikTok.
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