615: Building a Product-Based Business that Can Survive Any Season
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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Are Coupons Worth It?
The online marketing world says that for every email subscriber that's generally speaking one extra dollar of revenue per month into your bank account. So yes, it might cost you a little bit, but when you look at the lifetime value and also just the cost of acquiring that subscriber, it's generally worth it to do something like that. If I'm going to be doing 10% off, 15% off, even 20% off, the math of that comes up to less than lead acquisition on Facebook ads.
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