i think social medium managerl s probably the most valuable roll from a marketing standpoint. i would like to see more, more tuned in, passionate people at the t the senior level. Im opining on unsocial as one example, analytics as anotherand i don't know how we fix it. So that's just one example where, like, the lack of leadership has created everyone following wendy's, and wendy should be wendY's. Every one els should be some one else.