How to Get Your Audience to Share Your Content

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The key is to get them hyped up and hype them up if you're going to share that content because they created it not to you. Cross promotion things are really, I think co-marketing is great. If someone signs up for your newsletter right after you could have like a pop up that says like, here are three other newsletters I like and the people that you're promoting there could also share your stuff. So I've seen really good success with that. It's just setting it up once and then you're kind of sharing your audience with those other people.

What’s the best way to build your email list without the help of paid advertising?

Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.

She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.

0:00 Intro/Background

2:15 Tactics for Growing an Audience

7:22 Things Top Creators are Doing

16:40 Podcast Promotion

20:40 Things I’ve Learned

22:56 Paid Advertising Lessons

28:56 A Hill to Die On

29:07 Find Us

Follow Chenell:

Website and Newsletter: https://www.growthinreverse.com

LinkedIn: https://www.linkedin.com/in/chenellco/

Twitter: https://www.twitter.com/Chenellco

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com