Tyler: The book is presented as amoral but underneath it's really deeply moral rather than morally neutral and you're in a sense afraid to signal your actual moral condemnatory stance agree or disagree I agree that we tried not to go into the moral outrage voice in the book. We didn't want to seem that sort of a whiny cynical complaining sort of person who plausibly is a failure and a loser, he says. Tyler: People who talk cynically especially in the sort of whiny complaining cynical voice do have low motives for that and they are somewhat failures and people you don't want to affiliate with so there's a sense of which most people don't wants to seem cynical because the