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🐡 “Everyone needs a wingman” — Goldfish’s $1B cracker. Spotify’s anti-Spotify plan. Ikea vs. Wayfair.

The Best One Yet

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What Is Driving Sales of Boring Old Goldfish?

Goldfish's sales surged 21% in the last year. In fact, goldfish has passed 900 million dollars in annual sales. Campbell soup now launches limited edition goldfish every two months. They even launched a Dunkin Donuts pumpkin spice special edition goldfish. But you are twice as likely to purchase regular goldfish next to it.

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