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The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
Marketing Against The Grain
I'm Going to Be the Loudest Advocate for That Customer Pain, Right?
In the early game, it's all a bunch of hypotheses that you're testing. And so wen i say positioning, it's not, i want to be youno belong at that stage. It's more about understanding and articulating that your value proposition in the contents of that customer and that pain. You might do unscalable or small stage marketing stuff early on, it will grow. Or you might bet on an unproven marketing channel really early on that will grow and become huge.
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