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i think this actually ends at being a much more defensible business model for these platforms. If one of those micro influencers leaves, well, great. There's a million othera that we can monotize in some other different way. I mean, the classic kino like principle is, if you drive discovery, then you can capture more of the value. And right now, you know, inse graham and tiktok, they already drive a lot of discovery,. The interesting thing to me is, is where does personal content go? i'm curious, like, people are building, like the cose instergram has like th close friends. Twitter now has