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When Everything Clicks

Hidden Brain

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The Manual of Behavior

In the early twentieth century, one dominant view of why people behave came from sigmund freud. Pavlov was studying what he called reflexes, and in fact, he called them psychic reflexes. Skinner said you don't need to understand the unconscious mind to figure out what makes an animal take or to get it to learn something. It's enough just to look at how behavior and environment interact.

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