Millions Are Watching the NFL on Amazon Prime. Is This the Future?
The Town with Matthew Belloni
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Amazon Prime - 13 Million Viewers
13 million people watched that first thursday night football game that was available on streaming only. Nobody thought they were going to get that, not even the advertisers that bought it. And once you dive into some of the numbers, which i know what we're going to do, it looks even better. I mean, they had a, i i went nuts on the preceding game where half their viewership came from over the air television.
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