
365: Innovation accounting metrics to improve product management – with Esther Gons
Product Mastery Now for Product Managers, Leaders, and Innovators
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Innovation Accounting
The book is called 'Innovation accounting' and aims to help corporates set up stard ups. The author says there's a huge need for education on how to do this in the corporate world. "If we want to move forward, it needs to be out there," he adds.
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