6min chapter

Channels with Peter Kafka cover image

1440’s newsletters are short, popular and profitable

Channels with Peter Kafka

CHAPTER

Navigating the Advertising Landscape

This chapter explores the dominance of Meta and Google in the advertising sector, focusing on their targeting capabilities and the impact of machine learning on ad performance. It also discusses the challenges brands face with rising ad costs, shifts in budget allocation, and the search for more effective advertising channels, such as newsletters.

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