Nostalgia and the Rise of The RealReal

This chapter features a heartfelt dialogue between two friends reminiscing about their journey in the fashion industry and the impactful moments that shaped their bond. They explore personal anecdotes, such as breakfast choices and closet clean-outs, leading into a discussion on the evolution of luxury retail with The RealReal's emergence in the market. The chapter highlights changing consumer attitudes towards secondhand shopping, emphasizing its transition into a respected and strategic choice for today's buyers.