Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.
While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.
I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.
Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.
The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.
If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.
In this episode you’ll discover:
- Why people will never hire you if they don't know you
- How to build trust with potential customers
- When it's time to be yourself
- How dating and business are closely related
- Why Mark is was more of a ladies' man than Brian
- How adding value in the long term sets you up for success
- Why our "comfort zone" is holding us back
- Why we need to be ourselves and not be afraid of alienating some people
- How appealing to everyone is a bad thing for our businesses
For full show notes, visit https://6figurecreative.com/199
