Power User with Taylor Lorenz cover image

The White House's social media is deranged

Power User with Taylor Lorenz

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Contrasting Social Media Strategies of Political Leaders

This chapter examines the differing social media approaches between the Obama and Trump administrations, focusing on celebrity engagement and messaging tactics. It highlights how Trump's use of AI-generated imagery and provocative interactions contrasts with Obama's style, impacting political narratives and audience connection.

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