2min chapter

Inside the Strategy Room cover image

142. Taking fear out of innovation

Inside the Strategy Room

CHAPTER

What's the Difference Between Commitment and Belief?

When we look at the leading innovators in the world and we look at their values, we actually find that one in six of their values on average is all about innovation. And by values, we don't mean make sure you put innovation up on the wall. We mean authentically commit to it. Another pattern that we see is that leading innovators connect those values to their actual mission, vision, and purpose.

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