The names we know are the names we know for a reason. These are the ones who have reached the top through hard work, smarts, and great mentorship - and when they have something to teach us, it's up to us to take their wisdom and make it a stepping stone on our own path to success.

Russell Brunson has sold everything from shakes and supplements to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached a top-ranking status in several network marketing companies, generating 1.5 million leads in just six weeks. The limitations and obstacles Russell encountered with the technology required to bring his sales funnels to life became the birthplace of the idea for his software company, ClickFunnels. Together with his partner Todd Dickerson, Russell launched their sales funnel software in October 2014, and the company grew to $100,000,000 in the first three years. Currently, ClickFunnels has over 100,000 active users, and Russell continues to speak, publish bestselling books, and mentor entrepreneurs in his Two Comma Club.

On this episode of the Perfectly Mentored podcast, Jason and Russell dig into what makes a perfect funnel, the secrets of the irresistible offer, and staying fully present in every area of your life. Listen in for insider knowledge from a marketing legend.

Topics Covered:

Who is Russell Brunson? [00:15]
Are Websites Dead? [00:45]
What Makes a Perfect Funnel? [2:29]
How Does One Become a Master Copywriter? [4:06]
What Does an Irresistible Offer Look Like? [8:34]
How Do Organic and Paid Traffic Compare? [11:13]
Any Tips for Getting More Traffic? [13:12]
What Sets a Successful Funnel Apart from a Dud? [16:23]
Why Do Businesses Neglect the Awareness Piece? [20:11]
How Do You Balance a Successful Business and Time with Family? [22:40]
What Industry is Booming Right Now? [24:50]
Any Exciting Developments Coming Up? [25:38]

Connect with Russell Brunson:

Connect with Jason Portnoy

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