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335 Humanizing B2B by Paul Cash

The Marketing Book Podcast

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Why Customers Are Not at the Center of Most Businesses

i had to laugh when i read you'd be hard pressed to find any business that doesn't swear on its mother's life, that it puts its customers first. And yet, bizarrely, customers are not at the center of most businesses. Even betace companies have to try to remember that customers are the most important elements of their operations. In be to be land, they barely get a look in. Why is it so much worse in b to be than than in in be to sea? It really is just this switch of gar to think about audiences first and not products, yes? That's what we need to get away from.

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