Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs
Conversion Tracking Playbook
00:00
Introduction
Matt Barr is the CEO and co-founder of Enquire Labs, a post-purchase survey solution for Shopify merchants. Survey data to use the buzzword of zero-party data, essentially it's just another data source that customers are really getting excited about over the last few years. The most exciting thing about it for us right now is it's very resilient to changes in whether it's privacy regulations or new platforms introduced.
Transcript
Play full episode
