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Winning the Right Game with Ron Adner
Thinkers & Ideas
How Do You Define a Collective Shield?
When you're trying to defend your turf as an echo system disrupter or encumbent, you're leveraging your partners as a sort of collective shield. An ecosystem of defence is a collective defence. A wayfarer competing with brick and mortar shops, felt that they had a great advantage in selection and logistics,. Amazon coming into the game means that selection and logistics are table sticks - so what else can you enhance within that architecture? And it's this value architecture that is the clue for how to defend.
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